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To effectively prepare your home for the market and to ensure we provide maximum exposure via our global connections we utilize our in house marketing department.  which excels in the art of branding properties and developments.  A team of graphic designers, analysts, tech gurus and marketing specialists offers strategically driven marketing solutions for buyers, sellers, developers and investors across the globe. The creative team leverages relationships with traditional and new media outlets, as well as the most emergent technologies and social media strategies, to ensure maximum exposure for the properties we represent. Navigate works to bring properties to life in the most comprehensive and compelling way possible, Every property has a story. We would love to tell yours.

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OUR SELLING PROCESS

I value 1:1 relationships and have the utmost respect for the work we do together. I love working collaboratively with you to achieve your goals. I am committed to transparency and integrity. Using my professional experience and motivated enthusiasm, I will work step-by-step with you to achieve the outcome you're seeking by developing a tailored marketing plan, briefly outlined below.

6 SIMPLE STEPS

PRE-SALE PREPARATION _ _ _ _ _ _ _ _ _ _ _ _ _ _ _01

One of our agents will meet with you to learn about your property's history, determine the amenities, recommend any needed improvements to best position the property, and ultimately define your goals. A Competitive Market Analysis (CMA) will be prepared and reviewed with you. Ultimately it is up to you how you would like to price. Throughout the process, we will also advise you on any potential reports that may be required prior to your property's Listing going live.

 

STAGING & IMAGERY _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 02

If needed, we will collaborate with you and a stager to tastefully update furnishings. Once staged, we will coordinate and manage a photo/video shoot, and if applicable, capture drone footage, all at the optimal time of day. A tasteful "For Sale" sign will be installed on your property, if allowed.

THE ART OF SHOWING _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _03

Once we've captured compelling imagery and materials have been created, your listing will be featured on the local Multiple Listing Service, (MLS), villagesite.com, and a plethora of affiliate and syndicated websites. Broker's tours will be held during the week (with your approval), and we will gather feedback from other Agents as to how the property is positioned. A welcoming, carefully considered, and optimal showing path will be developed.

MARKETING YOUR HOME _ _ _ _ _ _ _ _ _ _ _ _ _ _ _04

Our Marketing team will work with your Agent to create a custom marketing plan, including beautiful and vivid marketing collateral, including flyers, brochures, and postcards. Your property will be advertised in local publications. Every detail will be made to make your homes first impression spectacular!

DIGITAL MARKETING _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 05

Over 90% of home searches begin on the web, meaning the first showing is online. Digital visibility is essential in marketing your property effectively in today's crowded marketplace. Web placements offer global reach and instant access to your listing. To stay ahead of the curve, your home will be featured on navigatre.com as well as a number of high-traffic real estate sites. We actively market our listings on social media platforms, including Facebook, Instagram, Pinterest, Twitter, and YouTube.

ESCROW & CLOSING _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 06

We will present and review all offers with you and tactfully represent you in all negotiations. Our Agents are experts at orchestrating what can be a complex and tedious process.

We will skillfully navigate you through the escrow process and guide you through inspections, any requests for repairs, loan processing, title work, disclosures and insurance clearance. We take our responsibility as your fiduciary seriously and we look forward to celebrating with you upon successful closing.

WHO YOU WORK WITH MATTERS

Lori Lafranchi Logo Black

I believe My business has a responsibility to serve, connect, grow and protect the communities I operate in.

If you live here already, you know how blessed we are. If you’re considering living or investing here, you’ve probably experienced some of the area’s extraordinary possibilities: City living with country settings and small-town communities; enthralling agricultural beauty, and true farm to fork lifestyle, If Sonoma or Marin County is your real estate destination, you’ve arrived at the right spot. Whether you’re looking to buy your first home – or to sell an estate – expect nothing less from me than a Meritage blend of real estate expertise, professional service, creativity, and a passion for achieving your goals. 

Lori Lafranchi photo collage-one

Happy Places...

Happy People.

Zillow User zuser20171118115821519

Bought a Single Family home in Petaluma, CA.

Lori LaFranchi knows Sonoma County very well. She needed all of her knowledge, awareness and empathy dealing with us. As victims of the Tubb’s Fire in Northern California, we had a lot of ideas about what we wanted and what we thought we needed. Throughout our search she listened, counseled and cajoled, allowing us to find a great property well within our budget. We highly recommend her as a thoughtful, personal advocate. She is flexible, available and personable. She made a difficult process a pleasure.

Zillow user gritsch

Sold a Single Family home in Santa rosa, CA.

Lori is amazing! She went above and beyond helping getting my house ready to sell. She did research all along making sure that the house was ready for sale. She set up and scheduled inspections and repairs before listing the house. She sold it quickly, with multiple offers for over asking. She communicates well, and is easily accessible. I highly recommend Lori!