Lori Lafranchi Logo White
Sellers
Buyers

 

Wherever you are going... We'll get you there!

We see home as more than a house, so we approach real estate as more than a transaction. It's how we build relationships - by making people feel happy and confident about the biggest investment of their lives. This is more than our profession; it's our passion because our family never forgets how much home truly means to you and your family. So when you're ready for your next moment or your next adventure, call Lori with Navigate Real Estate. We'll help you get there.

Lori Lafranchi Logo Black

Lori brings a wealth of local knowledge and a strong work ethic to her role as a real estate professional. A third-generation native of Petaluma on her mother's side, Lori's roots in the community run deep. After completing her college education in Oregon, she returned to the Bay Area, settling in San Francisco and Marin Counties. Prior to her career in real estate, Lori successfully operated her own court reporting business until 2016, when she made the transition to the dynamic world of property sales.

Since joining the real estate industry, Lori has proven herself to be a dedicated advocate for her clients, guiding them through every step of the buying and selling process with professionalism and expertise. With a keen eye for market trends and a comprehensive understanding of the local area, she specializes in properties in Santa Rosa, Petaluma, Rohnert Park, and Marin Counties.

Outside of her professional pursuits, Lori is an avid traveler and outdoor enthusiast. She has explored 15 countries over the past decade and recently embarked on a memorable hiking adventure through the Alps, traversing Switzerland, Italy, and France with her husband. In her leisure time, Lori enjoys spending quality moments with her family and friends.

Whether you're buying, selling, or investing in real estate, you can trust Lori to provide personalized service and expert guidance every step of the way.

MEET THE TEAM
Lori Lafranchi Profile (1)

+1 707.484.2845 |  lorilafranchi@gmail.com   |   DRE Lic# 02043573

SONOMA COUNTY COMMUNITY BANNER

Each community is unique and offers a variety of lifestyle living. From the heart of the vines, to the small downtowns, to the waterfront and coastal ways, discover your next destination.

Rohnert Park-CA

Santa Rosa-CA

Healdsburg-CA

Sebastopol-CA

WHO YOU WORK WITH MATTERS

Lori Lafranchi Logo Black

I believe My business has a responsibility to serve, connect, grow and protect the communities I operate in.

If you live here already, you know how blessed we are. If you’re considering living or investing here, you’ve probably experienced some of the area’s extraordinary possibilities: City living with country settings and small-town communities; enthralling agricultural beauty, and true farm to fork lifestyle, If Sonoma or Marin County is your real estate destination, you’ve arrived at the right spot. Whether you’re looking to buy your first home – or to sell an estate – expect nothing less from me than a Meritage blend of real estate expertise, professional service, creativity, and a passion for achieving your goals. 

Lori Lafranchi photo collage-one

Happy Places...

Happy People.

View All

Zillow User zuser20171118115821519

Bought a Single Family home in Petaluma, CA.

Lori LaFranchi knows Sonoma County very well. She needed all of her knowledge, awareness and empathy dealing with us. As victims of the Tubb’s Fire in Northern California, we had a lot of ideas about what we wanted and what we thought we needed. Throughout our search she listened, counseled and cajoled, allowing us to find a great property well within our budget. We highly recommend her as a thoughtful, personal advocate. She is flexible, available and personable. She made a difficult process a pleasure.

Zillow user gritsch

Sold a Single Family home in Santa rosa, CA.

Lori is amazing! She went above and beyond helping getting my house ready to sell. She did research all along making sure that the house was ready for sale. She set up and scheduled inspections and repairs before listing the house. She sold it quickly, with multiple offers for over asking. She communicates well, and is easily accessible. I highly recommend Lori!

Every Home Has A Story... We Would Love To Tell Yours!

Learn More About Our Marketing

When your home is represented by NAVIGATE REAL ESTATE, it benefits from the worldwide recognition and prestige RESAAS the world's largest network of real estate professionals (466k+) and enables unprecedented scope for network-building, opportunity sharing, and peer-to-peer collaboration. This give our agents exclusive access to global and highly qualified clientele.

EXCEPTIONAL PROPERTIES DESERVE
EXTRAORDINARY MARKETING

left side sellers marketing tips

PROVEN*

PERFORMANCE

    • HUNDREDS OF 5- STAR REVIEWS

    • $4.0B+ IN TOTAL SALES

    • 5,150+ TRUSTED CLIENTS

    • 40+ YEARS OF SUCCESS

    • MILLIONS OF CUPS OF COFFEE

*Statistics are based on the combined historical sales of all our brokers and agents

NavigateRE

MARKETING

    • PLANNING CONSULTATION

    • STAGING ADVICE

    • PROFESSIONAL PHOTOGRAPHY

    • 4K VIDEO

    • AERIAL DRONE VIDEO

    • PROPERTY BROCHURE

    • PROPERTY WEBSITE

    • SOCIAL MEDIA CAMPAIGN

    • STRATEGIC ADVERTISING

    • RESAAS GLOBAL NETWORKING

    • EMAIL CAMPAIGN

    • BROKER OPEN

    • OPEN HOUSE

    • NEIGHBORHOOD INVITES

right side marketing

We approach each real estate transaction differently - working diligently to ensure that each property has its own unique personality and purpose. Our marketing team of designers, analysts, artists and technology gurus are constantly offering strategically driven marketing solutions and custom tailored work to meet the individual needs of our clients.

Stories about home, health and wealth

Beyond being real estate professionals, we're community members, family people, and friends who are on a continuous adventure to enjoy everything around the cities we live and play in. You can often find us dining around town, having picnics in the park, hiking Rockville Trails, and drinking really good wine from our local neighbors in Suisun Valley. New to town and need some recs? From restaurants to hiking trails and home inspectors to painters, we've got you covered. Us Navigators are as passionate about the lifestyle as we are about helping you create your own.  Below are some of our favorite local places to truly experinece our community.

Don’t Let These Two Concerns Hold You Back from Selling Your House

Don’t Let These Two Concerns Hold You Back from Selling Your House

If you’re debating whether or not you want to sell right now, it might be because you’ve got some unanswered questions, like if moving really makes sense in today’s market. Maybe you’re wondering if it’s even a good idea to move right now. Or you’re stressed because you think you won’t find a house you like. To put […]
Read More →
Renting vs. Buying: The Net Worth Gap You Need To See

Renting vs. Buying: The Net Worth Gap You Need To See

Trying to decide between renting or buying a home? One key factor that could help you choose is just how much homeownership can grow your net worth. Every three years, the Federal Reserve Board shares a report called the Survey of Consumer Finances (SCF). It shows how much wealth homeowners and renters have – and the difference is significant. On […]
Read More →
Avoid These Top Homebuyer Mistakes in Today’s Market

Avoid These Top Homebuyer Mistakes in Today’s Market

No one likes making mistakes, especially when they happen in what’s likely the biggest transaction of your life – buying a home. That’s why partnering with a trusted agent is so important. Here’s a sneak peek at the most common missteps buyers are making in today’s market and how a great agent will help you steer clear […]
Read More →
Why Your House Will Shine in Today’s Market

Why Your House Will Shine in Today’s Market

Even though there are more homes available for sale than there were at this time last year, there are still more buyers than there are houses to choose from. So, know that if you’ve got moving on your mind, your house can really stand out. There are several key reasons why there aren’t enough homes to go around […]
Read More →
The Benefits of Using Your Equity To Make a Bigger Down Payment

The Benefits of Using Your Equity To Make a Bigger Down Payment

Did you know? Homeowners are often able to put more money down when they buy their next home. That’s because, once they sell, they can use the equity they have in their current house toward their next down payment. And it’s why as home equity reaches a new height, the median down payment has too. According to the latest […]
Read More →
How Much Does It Cost To Sell My House?

How Much Does It Cost To Sell My House?

If you’re toying with the idea of selling your house, you’re probably wondering how much it’ll cost. To be honest, the final number will depend on several factors like the offer you accept, if you help with your buyer’s closing costs, how many repairs you tackle, and more. So, to give you a ballpark of […]
Read More →
Now’s the Time To Upgrade to Your Dream Home

Now’s the Time To Upgrade to Your Dream Home

🏠 If you’re trying to buy a home and are having a hard time finding one you can afford, it may be time to consider a fixer-upper Read more…
Read More →
Why Buying Now May Be Worth It in the Long Run

Why Buying Now May Be Worth It in the Long Run

🏠 If you’re trying to buy a home and are having a hard time finding one you can afford, it may be time to consider a fixer-upper Read more…
Read More →
Is Your House Priced Too High?

Is Your House Priced Too High?

🏠 If you’re trying to buy a home and are having a hard time finding one you can afford, it may be time to consider a fixer-upper Read more…
Read More →
The Best Time To Buy a Home This Year

The Best Time To Buy a Home This Year

🏠 If you’re trying to buy a home and are having a hard time finding one you can afford, it may be time to consider a fixer-upper Read more…
Read More →
The Surprising Amount of Home Equity You’ve Gained over the Years

The Surprising Amount of Home Equity You’ve Gained over the Years

🏠 If you’re trying to buy a home and are having a hard time finding one you can afford, it may be time to consider a fixer-upper Read more…
Read More →
70 August Featured Image (1)

70 Augusta Cir

With Navigate Real Estate, the process of selling homes and land transcends the conventional approach; it’s an artful orchestration of strategy, storytelling, and cutting-edge marketing techniques. Each property is meticulously assessed, and a tailored plan is strategized to ensure maximum exposure and appeal. This approach begins with understanding the unique features and selling points of […]
Read More →

109 F St

SOLD → 109 F St, Petaluma $910,000       MLS ID: 324019368 Bedrooms: 3 Bathrooms: 2.5 Square Feet: 1,855 Year Built: 2008 Lot Size: 640 sq. ft. Subdivision: Foundry Wharf Size: Multi Story Parking:  1 Car Garage  HOA: Yes-$530/monthly              🗓️ Schedule Showing      📧 Contact Us 📞 […]
Read More →
Should You Sell Now? The Lifestyle Factors That Could Tip the Scale

Should You Sell Now? The Lifestyle Factors That Could Tip the Scale

🏠 If you’re trying to buy a home and are having a hard time finding one you can afford, it may be time to consider a fixer-upper Read more…
Read More →
What Mortgage Rate Are You Waiting For?

What Mortgage Rate Are You Waiting For?

🏠 If you’re trying to buy a home and are having a hard time finding one you can afford, it may be time to consider a fixer-upper Read more…
Read More →
How Mortgage Rate Changes Impact Your Homebuying Power

How Mortgage Rate Changes Impact Your Homebuying Power

🏠 If you’re trying to buy a home and are having a hard time finding one you can afford, it may be time to consider a fixer-upper Read more…
Read More →
Lori Lafranchi Logo Black

LORI LAFRANCHI

lorilafranchi@gmail.com

707.484.2845

lorilafranchi.com

DRE Lic# 02043573

Navigate-Light-Background

DRE Lic# 02221115

Terms Of Use | Privacy Policy | Accessibility Statement | Fair Housing Notice

Made with Love by navi © 2023